Goodroe Featured Guest for Reputation Ink's "Spill the Ink" Podcast
Ashley McGraw Architects’ Director of Marketing Derek Goodroe joined Michelle Calcote King on Reputation Ink’s “Spill the Ink” podcast. Goodroe has been with Ashley McGraw for 14 years and is a senior member of our team. During the podcast, he discussed our firm’s approaches to marketing and business development, fostering team culture, and creating unique hand-crafted proposals.
“You really want to get to know the client and what their pain points are, what's keeping them up at night so then you can really tailor that proposal with, "Hey, we've done four projects like the one you want to do, and here's the staff that's done it that you're going to have, and this is how we're going to do it for you”.” -Derek Goodroe on how Ashley McGraw approaches each proposal.
Follow the link below to listen or read the podcast’s transcript!